|Edmond (Eddie) Hudon -
Longtime Relationships, Friendships with many leaders
of our industry.
Ed's skills and inherent talents are a blessing for all of
us at SHFB. He always seems to know, whether he is with a
client, employee or friend, when to offer his leadership,
motivation, a bit of levity, or compassion. He is one of the
hardest working forward thinkers in our office. His life story
illuminates what brought him to SHFB.
Born and raised in Wallingford, CT, Ed graduated from Lyman
Hall High School in 1965.
His food industry career began in central Connecticut as
a sales clerk and stock boy. He later took a position with
ITT Continental Baking Co., as a route sales person selling
Hostess Cakes and Wonder Bread. During this period, Ed attended
Middlesex College, Middletown, CT, where he earned a degree
in Business Management and Marketing. Upon graduating in 1969,
he secured a position with Drake Bakeries for the next 18
years. This time proved invaluable as he honed his people
skills via positions of: vacation relief driver, route supervisor,
Branch Sales Manager, Regional Sales Manager of New England
and finally, Vice President of Sales at the Wayne, NJ headquarters
In 1990, Ed and his family moved to South Florida where he
spent 5 years with Hercules Distributing Co. During this time,
he learned the lay of the land, met people in new aspects
of the food industry, and increased his knowledge of the marketplace.
He realized that ultimately his next step was out on his own.
Blue Chip Brokerage was formed in 1995. Having most of his
experience on one side of the trade table i.e., working for
vendors and distributors, Ed was entering new ground as the
broker’s liaison to the food trade. His first principal
was Wing It, Inc., of Stoughton, MA, which produces a Buffalo
style chicken sauce. He acquired this first principal, by
writing a letter of inquiry to Wing-It President Steve Robinson,
asking if he might be looking for a broker in Florida. When
the answer came back affirmative, Ed met with and secured
a distributor to carry the sauce, and bingo, Ed was ready
to rock and roll.
On his own, he would go in to the stores on weekends to conduct
demos in the hope of building business and moving the product.
Because of time he spent at the “store level”
he became a comrade to another side of the food trade and
soon, everyone was talking to him and about him [building
an outstanding reputation]. Principals started calling HIM!
He needed help.
Enter Dottie. Married since 1966, Dottie and Eddie are childhood
sweethearts. Dottie was eager to help Ed follow his dream.
Dot went back to school, earned a degree as a licensed Massage
Therapist, which helped support the couple during their early
years of Blue Chip and pitched in with administrative duties
without a computer. Says Ed about their success, “It
wouldn’t have been possible without her (Dot's) support”.
In February of 1998, Ed and Gary met officially to work on
a special project together; there was instant chemistry thus
the formation of their company, November 1, 1998.
If you cannot reach Ed on his cell phone, he is probably hitting
the links or fly-fishing.